市场营销学(国外英文资料).docVIP

市场营销学(国外英文资料) The first chapter One, one choice: two, four Three, the noun explanation: Macroeconomics studies the economy as a whole, analyzing the relationship and interaction between economic aggregates. Macroeconomics is to solve the issues of economic stability and economic growth, it mainly studies the decision making process of the price and output levels across the economy, analyses the reason of economic instability, explore to realize the society as a whole production capacity of ways and means of long-term, stable growth. The second chapter One, one choice: three, four, six Two, multiple choice: 1, 5, 6 3, 5 Four, the noun explanation To measure the percentage of the change in the demand of the commodity in the quantity demanded of a commodity The formula is the percentage of the change in the price of Y for the demand cross elasticity Food spending The engel coefficient is the number of proportional Numbers derived from engels law. The formula is: engels coefficient = total expenditure Five, the short answer Explain the difference between change in quantity and change in requirements. Answer: to illustrate the amount of the price changes caused by the goods itself changes and changes in Demand caused by other factors Change, the Demand of western economics emphasizes Change (Change in the Quantity Demanded) and Demand changes in the difference between (Change in Demand). The former refers to in the case of other factors fixed price changes caused by the product itself, the change of demand on the geometry of the original of the same move the location of points on the demand curve. The latter refers to when remains the same in the price of goods itself, the various factors influencing the demand of one or a few change influence on changes in demand, on the graph it is the demand curve the location of the mobile. Use the principle of supply and demand to explain the harvest paradox (that is, the harvest usually lowers the farmers income). A: the root cause