AdvertisingAgency课案.pptx

Advertising Agency广告公司;Structural;Structural;Advertising Agency;Conception;;;Full-service Agencies;Creative Boutique;Media buying service;Interactive Agencies;Sentences;Advertising agencies play a key role in the advertising process by translating the advertisers goals into creative messages that are placed with the media to reach the target. audience.;A Media buying service is an independent organization that specializes in selecting media to fit the advertisers strategy，and buying the specific time and space，particularly on radio and television.;Thank You!