组合赋权的灰色关联法在便利店选址中的应用.pdfVIP

2o18．15 组合赋权的灰色关联法在便利店选址中的应用 陈立矗 ．王 慧 (1．南京鼎正置业有限公司，江苏南京，211100；2．河海大学，江苏南京，211100) 摘要 ：针对南京市便利店的激烈竞争与亏损现象，以代表性的四家苏果便利为例，就便利店选址问题展开系统研究。为克服传 统灰色关联法对评价指标影响程度考虑不足的情况，引入组合赋权方法进行综合性全面性的选址评价 ：根据指标值信息量大 小而采用熵值法提高评价精度，根据指标值离散程度而运用离差最大化法确定各指标对评价结果的作用，最终求得各指标组 合权重。在此基础上，运用灰色关联法对待决策方案与理想方案进行关联度计算，求得最优方案并得出改进后的灰色关联法优 势。 关键词 ：便利店 ；选址 ；灰色关联分析 ；组合赋权 中国分类号 ：C934：F252 文献标识码 ：A ApplicationofGreyRelationalAnalysisBasedonCombinationWeights intheLocationofCOnvenienceStore Chen Liyao，WangHui。 (1．LimitedCompany，JiangsuNanjing，211100；2．HohaiUniversity，JiangsuNanjing，211100) Abstract：Inview of thefierce competitionand lossphenomenon in theconveniencestoresoftheNanjing， four representative suguo CVSwere taken for example，and theproblem of supermarket site selection was on the system research．In order to overcome the traditional grey correlation method in solving the problem of the influence degree of the evaluation index considering the situation of insufficient，the combination empowerment method was introduced to integrate comprehensively evaluate the site selection：Entropy value method was used to improve the evaluation preciSion according to the Size of the amount of information of the index，and maximum deviationmethod was used to determine therole of each index to the evaluation resultS depending on the degree of discrete parameter values，and finally the study calculate the COmbinationweightsof the indexes．On thisbasis，themethodof grey correlation calculated the correlation of decision—making scheme and ideal scheme，after that optimal solution iS obtained and the advantage of improved grey correlationmethod isappeared contrastively． Keywords：conveniencestore：location：greyrelationalanalysis：combinationweights 苏果便利店是江苏最大的多业态协同发展的连锁便利店企 (1)便利店位