企业品牌保护计谋的商量(国外英文资料).docVIP

企业品牌维护策略的探讨(国外英文资料) The discussion of enterprise brand maintenance strategy Corporate branding strategy In order to maintain the brand maintenance, we should grasp the key problem, and put forward the corresponding countermeasures for the problems arising in brand maintenance. In view of the problems of Chinese enterprises in brand maintenance, we can improve from the following aspects. Establish brand maintenance awareness and mechanism A lot of enterprises do bad brand maintenance, the root is the awareness of brand maintenance. Therefore, strengthening the brand maintenance awareness is the first of the brand maintenance. When the enterprise brand is established, and has the brand reputation, the enterprise should establish the maintenance mechanism of the brand immediately. Upgrade brand maintenance to strategic height for consideration and planning. In order to complete the transformation of brand to brand maintenance, it is reflected in the establishment of functional structure and the formulation of strategy and system. Brand innovation in brand maintenance When companies set up brands and have a place in the market, companies face fierce competition for brands. Brand innovation involves a variety of ways, such as product innovation, technological innovation, marketing innovation, management innovation, and so on. Product innovation is the basis of brand innovation, the most obvious innovation of the market reaction. Without product innovation, any brand innovation will be in the air. (1) product innovation A brand may become the classic brand and existed a few centuries, but not a product to centuries without any improvement and persist in the market, because the product has its life cycle.Product life cycle refers to the products from entering the market to end the whole process of being eliminated by the market, this process can be divided into product introduction stage, growth, maturity and decline. The product life cycle theory enlightens us, at the le