新编剑桥BEC中级第四单元课件 4-advertising.pptVIP

Advertising is an important part of marketing . Very few companies are able to sell a product without advertising. It is possible but very unlikely. Advertising is an important means for business. It aims to make people aware of a product or service and favorably incline towards it. A manufacturer can amplify the demand of a product by advertising widely. It can build the consumer’s brand preference and loyalty, thus increasing the value of the product. Advertising is helpful to build the brand, increase the value of its goodwill and win the confidence of consumer. Background Informatio