大学与体验英语视听说教程4 unite4文本与答案.docVIP

Unit 4 Secrets to Win the Chinese Market Lesson One Video Studio Task 1 Matching Predicting in terms of similar to lay out tend to nothing more than So what I wanted to do is sort of lay out all the China rookie mistakes that people make. Guanxi is really nothing more than your network or you connections. There’s gonna to be differences in terms of whether it is in the north or in the south, or in the west, or in the east. If you are doing business from a corporate setting, a lot of the people tend to be in these first tier cities. The way of doing business from a corporate setting in the first tier city is going to be very similar to what you are gonna see on the international stage. Task 2 Bridging the Gap Task 3 Checking Your Comprehension . Where East Eats West is for the person who spends most of his time in the boardroom. Correction: It is for the person who is on the ground and in the trenches. For a lot of foreigners coming to China, they overestimate the concept like “face” or guanxi. Correction: They underestimate the concept like “face” or guanxi. Chinese market is only diversified in terms of three tiers. Correction: It is also diversified in terms of its geographic location. No foreign companies ever venture into the third tier cities of China. Correction: Some companies are venturing into the third tier cities of China. Sam Goodman believes it is critical for foreign entrepreneurs to speak Mandarin if they do business in China. Correction: He thinks it depends. Lesson Two Video Studio Task 1 Matching Predicting add to base on be in consistent with on paper be respectful of We don’t want to do anything that would be inconsistent with how people would view an outsider. I was talking about coming to China, and being respectful of the heritage here. I would say it’s a premium product and a premium price, based on what it is we deliver to the consumer. And have you ever thought of adding a tea chain to your business? Starbucks te