商务英语句子及翻译.doc

The market leader is frequently able to lead other firms in the introduction of new products, in price changes, in the level or intensity of promotions, and so on. 市场领导者在引进新产品、调整价格、促销活动等方面能够领导其它企业。 Contrary to a common belief, wholly dominating a market, or having a monopoly, is seldom an advantage: competitors expand markets and find new uses and users for products, which enriches everyone in the field, but the market leader more than its competitors. 和普遍看法相反，完全控制市场，或者垄断，很难有优势：竞争者扩大市场，寻找产品的新用途和客户，从而使这个领域的人富有，但是市场领导者比竞争者得到更多。 In the car hire business, the challenger actually advertises this fact: for many years Avis used the slogan ‘We’re number two. We try harder.’ 在汽车市场，竞争者登广告的真相是：阿维斯多年来一直用这个标语“我们是第二，我们一直很努力。” Although small companies are generally flexible, and can quickly respond to market conditions, their narrow range of customers causes problematic fluctuations in turnover and profit. 尽管一些小公司很灵活，能够迅速对市场情况做出反应，他们有限的范围内的客户们导致翻覆波动和利润的不确定。 Although the market could understand data concerning companies’ earnings, it was highly inefficient in valuing assets, including land, buildings and pension funds. 尽管市场能够获悉企业收入的资料，对价值资产的利用效率非常低，包括土地，建筑和养老基金。 The ideal targets for such buyouts were companies with huge cash reserves that enabled the buyer to pay the interest on the debt, or companies with successful subsidiaries that could be sold to repay the principal, or companies in fields that are not sensitive to a recession such as food and tobacco. 收购理想目标公司是巨大的现金储备使买方支付利息的债务,或公司巨大成功偿还本金,或公司在。‘junk bonds.’ 他为“垃圾债券”创造了一个巨大的、流动的、价值3000多亿的市场。 Fat or lazy companies that fail to do this will be taken over by raiders who will use assets more efficiently, cut costs, and increase shareholder value. 臃肿的公司无法做到这些就会被侵入者取代，这些侵入者能更有效率地利用资产、降低成本、增加股东收益。 Of course, pure free market theorists disapprove of welfare capitalism, and all actions inspired by social responsibility’ rather than the attempt to maximize profits. 当然，完全自由市场经济学家不支持福利资本主义，所有的行动都是出于社会责任感，而不是为了使利益最大化。 Acco