VMI下的二级供应链整合.pdfVIP

In teg ratio n o f a T 切。一S tag e S u P P ly C h a in in V e n d o r一M a nag ed In v en to 乃户 reP len ish rnen t qu an tity to in erea se an d the oP tim al reP len ish m en t frequ en cy to redu ee ，w h ile the im P lem en tatio n o f V M I en ab le s the retailer to in erea se the o P tim um ou t o f sto ck . F in ally，in th e ea se o f d em an d 15 a fl七cted b y th e retail P r ic e an d retailer ’s P rom o tio n al co sts，a llo w in g retailer h av e sto ck 一ou ts，w e stud y th e S ta ck elb erg g am e an d eo n tract oP tim ization P rob lem s b ctw een suP p lier an d retailer in V M I. W e an alyZ e the P ricin g strateg ies，P rom o tio n a l co st in v es加 en t am o un t an d reP len ish m en t strateg ie s. Th e re su lts sh ow that，b y estab lish in g the suP P lier，s lead er P o sitio n in a S ta ck elb erg g am e ，it m ak e the oP tim al d eeisio n s to m ax im iz e its Profits. H ow ever，b y adju sting the oPtim al w holesale Price，the Profits of sy stem h av e a ro om to im P ro v e. Th erefore ，b y lea se eo n tracts，the su P P lier 15 w illin g to ch an g e th e W h o le sa le P r ice to im P ro v e the sy stem o f P ro fits. T h e m a in co n trib u tio n s o f this P ap er : (1) T h is P aP er m ain ly sfudies th e suPP ly chain integration of a Su P P lier一retailer ch amx el in V M I. O n the b asis o f Pr ev iou s research e s，w e am en d an d exP an d the m o d e l from tw o a sP ects w h ich are the suP P lier，5 reP len ish m en t m etho d an d the m o d el a ssum P tio n s. (2) In the ease of detemr inistic dem and ，allow ing the retailer hav e stock 一outs， w e ap P lied a n on 一m a