效果展示广告将浏览者变为点击者-ResearchPaper#4.PDFVIP

Research Paper # 4 Performance Display ads turn viewers into clickers How today’s display ads are engaging, targeted and complementary to search marketing. January 2014 Contents Foreword by Jonathan Wolf, Chief Product Officer, Criteo1 Executive summary2 Introduction3 The basics: what is Performance Display advertising?4 The study: why, how and what5 Finding #1: Performance Display ads are viewed and clicked. On a massive scale Seeing ads7 Clicking on ads8 Audience renewal10 Findin