消费文化差异.pptVIP

Consumption Difference between the Chinese and the Americans  A story tells of the different consumption habits between the Chinese and the Americans.  The two ladies A Chinese old lady and an American old lady meet each other in heaven. The American lady says: “Finally I paid off my home loans after 30 hard years.” The Chinese says: “Finally I saved up enough money to buy a house after 30 hard years.” The American lived 30 years in her house, paying off the loans in the half of her lifetime, while the Chinese spent the half of her lifetime saving money for a house. When the money is saved up, she dies, without living a single day in her newly bought house. The story indicates that the Americans way of spending tomorrow’s money is more advanced and enables people to lead a comfortable life in advance. On the contrary, the Chinese are used to saving money and then spending it. They work hard in their whole life but are left with no time to enjoy the fruits of their diligence. Maybe that is why the Americans pray before meals, saying “my Lord, thank you for the food and clothes”, while the Chinese worship their ancestors. For the Chinese the ancestors bless and look after the offspring, therefore they are worth much more respect than God. In consideration of the latest subprime lending crisis in the States the Chinese may still wish to leave the children a house, rather than lead the second half of their lives in the shadow of paying off loans. 美国的社会保障体系比较好，所以他们也比较“敢花钱”，没有太多的过滤。 美国人的此种消费观念也引发了金融危机，由此开始想中国人借钱。 有人说：美国人不是爱花明天的钱买今天的东西吗？认为中国人就爱攒钱，那就是说他们一直都是崇尚负资产了，所以才总会经济危机的吧！ 而如今中国人的消费观念也在逐渐改变，开始趋向于美国的消费观念，恩戈尔指数也在逐年降低。 看看现在中国的消费观念 * *