实用物流专业英语2.ppt

Part III　Practical Readings Part III　Practical Readings market share 市场占有率 competitive edge 竞争优势 logistics system 物流系统 customer service 客户服务，售后服务 customer satisfaction 客户满意度 specific goods 特定货物 Part III　Practical Readings If a firm can consistently provide its customers with the desired quality and quantity of products, where and when needed, at acceptable cost, it can gain market share advantage over its competitors. 　 一个公司如果能够持续的给它的客户在需要的时间和地点提供给他们所渴望的质量和数量的产品，并且这些产品在可接受的价格内，那么这个公司就能比它的竞争对手赢得更高的市场占有率。 Customer service acts as the binding and unifying force for all of the logistics activities. 　 客户服务是所有物流活动的绑定和统一的一种力量。 Part III　Practical Readings Optimal customer service involves well-managed logistics in order to provide the necessary level of customer satisfaction (through effectiveness) at the lowest possible total cost (through efficiency) in order to contribute maximally towards the firm’s welfare. 　 最佳的客户服务包含管理好的物流活动，这类物流活动以可能最低的总成本提供必需水平的顾客满意度，同时最大限度给公司贡献福利。 If specific goods are not available where and when required for manufacturing, it may cause a production shut-down entailing cost wastage, possible lost sales and the potential loss of substantial business. 　 如果不能在要求的地点和时间生产出特定的货物，就可能导致生产关闭，导致成本浪费，还可能造成销售损失，失去潜在的大量客户。 Part III　Practical Readings 1. How does a firm gain market share advantage over its competitors? 2. When does customer satisfaction occur? I. Answer the following questions: If a firm can consistently provide its customers with the desired quality and quantity of products, where and when needed, at acceptable cost, it can gain market share advantage over its competitors. Customer satisfaction occurs when the firm’s manufacturing, marketing and logistics effort is successful Part III　Practical Readings 3. What does optimal customer service involve? 4. What are the results when specific goods are not available where and when required for manufacturing? I. Answer the following questions: Optimal customer service involves wel