基于模糊综合评判体育赛事企业核心竞争力研究.PDF

体育科研 2017年第38卷第1期 Sport Science Research 基于模糊综合评判的体育赛事企业核心竞争力研究 李 康袁吴亚初袁李 浩 摘 要院运用文献资料法尧专家调查法尧模糊综合评判等方法袁以上海体育赛事企业为例袁对 体育赛事企业核心竞争力问题进行了探究遥 研究首先归纳出体育赛事企业核心竞争力评价 指标集袁然后通过2 轮专家调查及整理分析袁形成了由5 个一级指标和20 个二级指标构成 的评价指标体系曰其次袁结合上海体育赛事企业发展的实际情况袁应用模糊综合评判法构建 了竞争力评价模型曰最后袁运用该模型对上海体育赛事企业进行了实例评价袁并归纳出了提 升体育赛事企业核心竞争力的发展机制遥 关键词院体育赛事曰企业曰模糊综合评判曰竞争力 中图分类号院G80-05 文献标志码院A 文章编号院1006-1207渊2017冤01-0019-07 LI Kang, WU Yachu, LI Hao (Shanghai Institute of Visual Art College of Cultural Creative Industries Management ,shanghai 201620,China) By using the methods of literature study, expert investigation and fuzzy comprehensive evaluation, the core competitiveness of sport event enterprises in Shanghai is studied. First, the core competence evaluation indexes of sport event enterprises are summed up. And then, by the two rounds of expert investigation and anal- ysis, an evaluation criteria system, which includes 5 first-grade indices and 20 second-grade indices, is estab- lished. Besides, according to the reality of the development of Shanghai sport event enterprises, a competitive- ness evaluation model is constructed by using fuzzy comprehensive evaluation. Finally, a case evaluation of the Shanghai sport event enterprises is made and the development mechanism for improving the core competence of Shanghai sport event enterprises is summarized. sport event; enterprise; fuzzy comprehensive evaluation; competitiveness 近年来袁许多国际赛事纷纷落户中国袁北