研究生英语课堂作业.ppt

Top 3 questions in writing;Ŀ¼; ; ; ; Despite rapid growth in the medical/healthcare-tourism industry, research on the concept of the healthcare hotel, which can be a significant part of this industry, is rare. Despite these types of benefits, however, customers remain poorly acquainted with the concept and distinctive characteristics of healthcare hotels. This ignorance is likely due to the fact that there are so few such facilities, but the practice of medical tourism is catching on, and hence more research is warranted in this area. Numerous researchers have identified the perceptions, cognitions, affect, and trust-related matters that influence travelers and lodging customers decision-formation. In particular, perceptions and cognitions (e.g., image and value) have been verified by researchers as crucial concepts for anticipating intention, while affect and trust have long been considered major concepts in the prediction of traveler decisions and behaviors. However, relatively little research has considered these critical variables together to explain international travelers decision-making processes, particularly in the medical-travel industry. No researcher has ever examined or identified healthcare-hotel attributes and their impact on such variables in building international customers intentions to stay in a healthcare hotel.; This study was designed to identify the distinctive attributes of a healthcare hotel-those facets unlikely to be available in regular medical clinics-and to test the role of these identified attributes in building visit intention among international travelers by considering the impact of perceptions/cognitions, affect, and trust. Qualitative and quantitative approaches generated three dimensions (monetary and convenience advantages, personal security, and availability of products/services) involving 23 attributes and validated the assessment tool for them. The results from the structural model revealed that the proposed