Cross-cultural Pragmatic Failure and Countermeasures—A Case Based on College Students in Ningbo 学年论文.docVIP

Cross-cultural Pragmatic Failure and Countermeasures—A Case Based on College Students in Ningbo 1 Introduction Learning a second language is to develop the pragmatic competence, including language competence and application (He,1997). Bechman believes that linguistic competence includes organizational competence and pragmatic competence. The former means the accuracy of the language, the latter refers to the appropriateness of the language in the certain situation (Bechman,1990) . Pragmatic failure was first proposed by Thomas (1983), referring to the inability to understand “what is mea