邮件书写标准.doc

开头部分 说明如何取得对方的资料 首次主动与对方进行交往，说明信息来源非常必要。作为进出口商，贸易信息来源的渠道很多，主要有通过驻外商务参赞，商会，银行，第三家公司介绍，通过书刊，互联网获悉，在交易会上结识等等。 说明去函目的 通常建交信都是以建立业务联系为目的的。 介绍部分 为了引起对方的兴趣，必须让对方对本公司的基本情况和产品情况有大致了解，一般可以从以下几个方面进行介绍：1. 公司基本情况介绍。主要是介绍本公司的性质，业务范围，宗旨一集某些相对优势 2. 公司产品介绍。一般是对本公司经营产品的整体情况的介绍，也可以是对对方感兴趣的某类特定产品进行推荐性的介绍。产品的介绍一般包括产品质量，价格水平，销路等，同时，为了对方更详细了解本公司产品，通常还附上产品目录，价目单或另邮样品 结尾部分 通常结尾部分包括盼对方尽快回音，下订单或告知意见并表示敬意等语句 样例1: Dear Sir and Madam, date: We learned from the internet that you are in the market for jogging shoes with EVA sole, which just fall into our business scope. We are writing to enter into business relations with you on a basis of mutual benefits and common development. Our corporation, as a state-owned foreign trade organization, deals in the import and export of raw materials and relevant products for chemical industry. We have a Rubber Products Department, which specialize in the export of various kinds of shoes made in China including jogging shoes with EVA sole of fashionable designs, comfortable feeling, and high popularity in America, Europe and Asia. We have established close business relationship with more than a dozen of shoe manufacturers so that the stable supplies, the quality guarantee as well as the flexible ways of doing business can be reached. Enclosed is our latest catalogue on jogging shoes with EVA sole, which may meet with your demand. If there isn’t, please let us know your specific requirements. We can also produce according to your designated styles. It will be a great pleasure to receive your inquiries against which we will send you our best quotations. We are looking forward to your prompt reply. Yours faithfully, ANHHUI CHEMICALS IMPORT AND EXPROT CORPORATION 样例2： 请更具一下客户发来的传真及商品资料发盘，有效期为5天，另 及样品和目录 FM: FLESHME (0061-46-4634764) TO: SHENHUA (0086-21 June 2, 2002 Dear Sir and Madam, We have learned you are a leading exporter of ceramics from the Carton Trade Fair. There is a steady demand here for high quali