市场营销基础常识培训（国外英文资料）.docVIP

市场营销基础知识培训（国外英文资料） Market marketing basic knowledge training marketing, 2008-10-30 20:03:27 reading 1047 comment 1: big and small subscriptions First, basic knowledge of the market What is the market The place of exchange of goods (2), the spirit of society for material, such as concept, information demand and valuable or invaluable communication, exchange, trading channels or place. What is a commodity A labor product or resource that can be exchanged What is the market economy The market economy is called market economy by market and social demand to regulate supply and demand, and the economic phenomenon of price is determined by value rule and resource supply Value of commodities and the use of value (duality) The value of the commodity is determined by the labor time of the laborer, the use value of the commodity is determined by the supply and demand of the market, What is the law of value When the market supply exceeds demand, the price decreases, whereas the price rises when the market value is greater than the supply, and the law of value is the concrete embodiment of the economic law What is marketing It is a person or organization that meets the needs of consumers and their own needs by creating production, providing and exchanging valuable products and services with other people freely Second, the planning and operation of marketing Market research and analysis The market dynamics and trends The supply and demand of the market The market share, the market share The expectations and expectations of consumers Customer satisfaction Target market positioning and layout Target customer orientation The establishment of marketing methods The dealer joins in (2), boutique (3), direct selling A, Internet, TV B, marketing staff Store layout and design The layout of the store The location of the store The design of the store A, the size of the B, style C, characteristic The operation process of the store Contracts and agreements Product development design and prod