麦凯布经营之道.doc

麦凯布经营之道 Kevin McCabe is so excited about a new type of coffee he is selling in China that he hands me a packet to take home to try. The only problem is that I do not have an espresso machine. “Take one with you,” he says, grabbing a shiny new model from his company’s Leeds office lobby. 凯文.麦凯布(Kevin McCabe)对自己在中国销售的一款新品咖啡非常兴奋，他让我带一包回家品尝。唯一的问题是，我没有咖啡机。他从自己公司在利兹(Leeds)的办公室大堂拿了一台崭新的咖啡机说道：“你带回去。” I explain the Financial Times’ strict rules on gifts and the machine is returned. But the episode goes some way to illustrating the Sheffield-born entrepreneur’s success around the world: charm, persisten