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Socio-cultural Impacts of Contemporary Tourism Dobrica Jovicic University of Belgrade, Geographical Faculty, Belgrade, Serbia A B S T R A C T The topic of the paper is devoted to analysis of socio-cultural impacts of tourism, as effects on the people of host communities resulting from their direct and indirect associations with tourists. The social and cultural impacts of tourism are the ways in which tourism is contributing to changes in value systems, individual behavior, family structure and relationships,collective lifestyles, safety levels, moral conduct, traditional ceremonies and community organizations. Special attention is devoted to considering complexity of tourists/host interrelationships and discussing the techniques for appraisal of quality and quantity of socio-cultural changes which tourism provokes in local communities. Key words: tourism, socio-cultural impacts, methods, research Introduction Socio-cultural effects of tourism are demonstrated by its strong impacts on the changes presented in value systems, individual behavior, structure and relationships within the family, collective way of life, level of security, moral norms, traditional rituals and customs, the organization of human communities and the like. Socio-cultural impacts of tourism are primarily manifested on the population of receptive areas, as a result of their direct and indirect contact with tourists. Wider research of socio-cultural effects of tourism has aroused interest in academic public much later than economic aspects of tourism as a phenomenon. Economic issues were the focus of research in the first decades after the Second World War, when most attention was devoted to considering the influence of tourism on the growth of material income and employment leve. In the late1980s and the beginning of the 1990s the emergence of numerous scientific and research papers were dedicated to socio-cultural effects of tourism, which by most of the academic community were seen in a negati

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