发卖总监若何有效应对被反授权（国外英文资料）.docVIP

销售总监如何有效应对被反授权（国外英文资料） In corporate management, there is often a phenomenon of compromise. What is paid, popular said is high-level personnel to do the work of the middle, and the middle often busy at work at the grass-roots level, this phenomenon is known as the license in the authorization, how to maximize the value of management, how to prevent the authorization? Has become the subject of managements concern. The author analyzes the anti-authorization in sales management. Phenomenon: a marketing director in a report to the superior work, said: this month, I visited a few hotels, such as shenzhen, hangzhou, guangxi help regional manager to solve a lot of questions Based marketing work subordinate phenomenon one, dry, encounter the trouble ask for instructions superior - marketing general manager, marketing general manager became the fire chief and the actual problem solvers. The widespread existence of anti-authorization phenomenon in marketing management reflects deep problems in marketing management. Phenomenon 2: a beer company that sells 500 million yuan a year holds monthly marketing meeting. Monthly meeting for marketing general manager said: at present we dont have to do any promotion brand in the hotel, and competitors. A brand of the hotel A lot of free put in the freezer, we whether to carry on some form of promotion, display some prize? Our brand is not strong at the moment, said one regional manager in a report. there are a lot of problems with management. The general manager of the two has been discussing specific sales details, while regional managers are talking about the management of the enterprise. The root of the problem is that regional managers do not perform their duties, do their own sales, and talk about the management of the company. The essence is that regional managers are forced to think about the details of the ground in order to achieve marketing goals. The general manager ran around the regional manager, the regional manager against