品牌推荐书本（国外英文资料）.docVIP

品牌推荐书籍（国外英文资料） One, build the knowledge system, recommend four introduction to read: 1) full view of brands Japan gamla longed for can be written brand consulting company, focus on concept, concise, not tired to read, easy to understand, the basic framework has a (similarly, primer domestic also has a 720 - degree brand management, more focus on tools and methods, suitable for first to establish the basic framework and feel) 2) strategic brand management (third edition) Kevin keller is a specialized textbook in the American brand class, which is required to understand the brands assets and the knowledge system about brand strategy. 3) marketing management So far, most business and marketing theories and practices have come from this, the classic classic, the entry must read. Is particularly noteworthy is that beginning on page 13, Philip kotler, together with the brand master Kevin keller began and strategic brand management on important issues of marketing management, published in 2012, the latest version of 14 in marketing management, create and manage further strengthen the role of brand equity, kotler created the marketing management, the subject and absorb the brand assets management theory to keep pace with The Times, to see the veins of the marketing development, also can promote the correct understanding of strategic brand management. 4) the brand empire: the China business war saga of procter gamble This book is by procter gamble was born a few brand manager, basic combed the pg is how to create and manage brands in China, a comprehensive understanding of leading enterprise brand work, help us to set up the correct understanding of brand management. This book is a must-read for the management of brand management in the enterprise. To improve professional skills, we recommend three series of major books: When it comes to improving professional skills, there are three books that are not unreadable, one is rhys and trout; The second is David ark (David Ike)