夏新电子：机会主义多元化的掉败（国外英文资料）.docVIP

夏新电子：机会主义多元化的失败（国外英文资料） Once at the start of 2009, amoi electronic rumors out of bankruptcy, a source says its loss in 470 million, has been in October last year, the edge of bankruptcy due to insolvency. In the summer and new years, he has been searching for and moving into new industries, but his trajectory, like the author of from excellence to excellence, was written by Collins. If you look at those troubled companies, can be found that they often have gone a lot, but I have very unreal, rather than after deliberation the serene and calm. Throughout the ; In the 1980s, xia was a producer of VCRS, and it was in southern China. By the end of the 1990s, with the prospect of the VCD industry, it was a lucrative investment. Giant gold investment in 200 million after the emerging of cordless telephone, home theater, but encounter losses, amoi earnings fell rapidly, over the next 2000 years, 2001 years of losses in a row, wear other; ST” Hat. Amoi for A8 mobile phone back in 2002, and entered the field of liquid crystal TV, the next year, with independent brands into the laptop business, has opened the layout of the 3 c strategy, its products cover communications (cell phones, PHS), household appliances (liquid crystal display, DVD), IT (laptop, MP3) three industry lines. It has invested nearly 200 million dollars in the auto industry. In 2007, just four years later, it lost 462 million yuan in the first three quarters of the summer, and was again put on for two consecutive years of losses. ST” Hat. Amoi tried many industry over the years, a heart can only see the their lucrative opportunity, without considering whether to be able to do in the new territory of development, and how to deeply hereat, root development, these are opportunistic type diversity, its drawback is obvious, amoi corporate performance over its into the industry life cycle of volatility. The failure of opportunistic pluralism When companies start to diversify, the CEO must consider three factors: