正佳广场商业运营分析1（国外英文资料）.docVIP

正佳广场商业运营分析1（国外英文资料） Best shopping central operator - zhengjia square Is the original design plan for the square in place? Developers of beautiful square - dapeng group is a private company in guangzhou, before is beautiful square, there is no commercial real estate development operation experience, so, they are how to select suitable business planning? In the shopping center by a detailed investigation of domestic and international numerous, developers of dapeng group think beautiful square, the beautiful square planning design to solve the problem must be applied to the planning design of project, this is a series of problems: 1) all beautiful square street, external condition is good, but still in the planning scheme to solve land area is too big, how to eliminate the fatigue problems in the process of consumers in shopping. 2) the main commercial axis is beautiful square east-west tianhe road, north-south beautiful streets and sports east road, and the other east-west days henan along the way are lack of business resources. How should business planning properly address the relationship between roads and malls around the distribution of roads and commercial resources? How to deal with the balance of commercial resource in the west tianhe square and the east end? 3) not only single beautiful square area is large, commercial floor also is higher, so, planning how to break through the tianhe city square and the weakness of the Chinese square, effectively will flow on a higher floor, planning scheme should be how to solve? 4) is located in the beautiful square tianhe mature business circle, how to highlight the image on the buildings facade, how the building appearance reflects Asian experience of positioning, give a person leave deep impression, and enables project image is outstanding, experience is long cover is new? ... More than a few questions, reflects the problems need to be solved in planning beautiful square, then the beautiful square planning scheme is how