网上营销的五大层次（国外英文资料）.docVIP

网上营销的五大层次（国外英文资料） Internet marketing has become an unavoidable business proposition, it is not only a kind of new technology or methods, but also a affect the choice of the enterprise future survival and long-term goals. Online marketing is the information process of the Internet as the marketing environment, the marketing information, the communication manufacturer and the consumer demand. Based on enterprise applications to the United States the status of the Internet marketing research, put forward the hierarchy of enterprise Internet marketing point of view, try to help Chinese enterprises in accord with Chinas actual premise, combined with the traditional business model, step by step into and improve the network marketing environment. According to the understanding of the role of the Internet and the division of application ability, the author thinks that the enterprise Internet marketing can be divided into five levels, the following respectively discusses the characteristics and realization conditions of various levels. Level one enterprise Internet promotion This is the basic application of online marketing. It is a marketing campaign based on the knowledge of the Internet as a new information dissemination medium. The establishment of a corporate website is a prerequisite for enterprise Internet promotion. The Internet allows businesses to have a belong to oneself and geared to the needs of the broad masses of users of media audience, and the formation of the medium is of high efficiency and low cost, this is a feature of its beyond traditional media; The enterprise website information is customised by the enterprise, without the restriction of the traditional media, the layout, etc. The enterprise website can apply virtual reality and other multimedia methods to attract the audience and communicate with visitors in a two-way manner, effectively transferring and obtaining relevant information. These are important factors that attract companies to use the I