软实力是企业经久的生命力（国外英文资料）.docVIP

软实力是企业持久的生命力（国外英文资料） World famous multinational company, they always maintained a strong lasting market competitiveness, and organizational model and governance structure of the high degree of standardization, systematization and scientization are inseparable. Practice (this article from bo rui Deng Zhenggong column) has been proved that successful multinational business, tend to be successful in the organization and management system reform of enterprises. Deng Zhenggong thinks, for multinational group company, the market competition, must strengthen the internal and external resources integration ability, rely on what to integration, the most effective and most lasting way is to cultivate the enterprise soft power. According to the theory of soft power of deng zhenghong enterprise, enterprise soft power is the combination of the idea and management mode. The management model is the organizational structure and governance structure that the enterprise ADAPTS to the environment and seeks the integration of resources. Enterprise survival management experts, the future survival management thought founder Mr Deng Zhenggong think (this article from bo rui Deng Zhenggong column), based on the trend of economic globalization and informatization, the tide of global companies are in a new round of resources integration, domestic and foreign enterprises are actively improve the internal organization and management, and to maximize the integration of resources, improve resource allocation and operation efficiency, it is the magnetic field generated by the management mode of effect, hold on, will gradually release the powerful enterprise soft power. For example, strengthen the external organization design of the enterprise, and bring the external resources into the enterprise control system. Companies seek to scale up control rather than scale up traditional assets; The focus is on control, not ownership, and control boundaries are more meaningful than legal ownership boundar