银行一对一营销：以顾客为导向（国外英文资料）.docVIP

银行一对一营销：以顾客为导向（国外英文资料） In everyday we often hear about domestic entrepreneurs at all costs, also want to occupy the market, but in fact simply emphasize the idea of market share is already out of date, one-on-one strategy simply means enterprise need to transform the idea, change the previous market-oriented to customer oriented strategy layout. Make the business strategy focus on customer share rather than just market share. Entering the 21st century, Chinese Banks have entered the marketing era. Famous marketing expert teacher tan small fang (website ) launch bank one-to-one marketing training course aims to help the bank of China to establish a correct concept of marketing, establish proper brand strategy, and on this basis to formulate the corresponding tactics. Therefore, tan teachers for further banking services marketing management theory and practice, summarize and communication practice and experience of various financial services unit, with new ideas in this paper, the bank service marketing concept, and with a large number of vivid examples of actual combat parsing. When we enter the network economy era, the so-called mass marketing (MassMarketing) strategy has been declining, a new era has come, direct marketing, database marketing, relationship marketing concepts in the s to rewrite the rules. Provide customers with customized personality one to one marketing arises at the historic moment, become a customer relationship management system (CRM), mastering the customer information, accumulated wisdom, to build a truly lasting competitive advantage strategy foundation. One to one marketing rocked the global marketing world, is currently in various ways affect the global all the various trades and occupations, on the basis of one to one marketing of customer relationship management (CRM) is becoming a leading global economic trend strength. Whether it is the representative of the new economy, such as dell computer, Amazon.Com, or a traditional enterprise U