顾客满意度测评大学学位论文.docVIP

摘 要 小米手机已经成为最流行的几个国产手机品牌之一，并已经成为中国第二大手机公司，甚至都可以与美国的苹果手机相媲美。 本文运用所学的顾客满意度测评理论，在分析小米手机目前所开展的顾客满意测评现状的基础上，设计了小米手机顾客满意度指数测评体系，设计调查问卷，收集数据，进行了顾客满意度指数的计算。最后得出小米手机的顾客满意度指数为3.47，介于一般与满意之间的水平。最后提出了针对各个问题的改进措施，如维修点收费标准化、透明化等。 关键词：顾客满意度；小米手机；顾客满意度指数； Abstract MIUI mobile phone has become one of the most popular several mobile phone.MIUI company has also become China second mobile phone company.even can comparae with American Apple mobile phone. This paper takes use of the analysis of MIUI mobile phone to carry out the customer satisfaction evaluation of the status quo, on the basis of designing the MIU