非价格因素对服装行业核心竞争力的影响与研究学士学位论文.docVIP

非价格因素对服装行业核心竞争力的影响与研究 内 容 摘 要 随着服装市场开放程度的扩大，中国服装产业日趋成熟，国际竞争力也由劳动力成本优势向产品质量创新优势、产品开发创新优势、品牌创新优势、文化创新优势的高层次优势转变。Non-price Competition Pattern’ to Chinese Clothing Industry Abstract Along with the expanding market opening degree, Chinese clothing industry become matures，international competitive advantage by labor costs switch to clothing product quality, product innovations superiority, brand innovation superiority, the cultural innovation superiority of high-level advantage transformation. The fierce market competition, clothing product homogeneity become obvious, the traditional price has been further appear defects, has not adapt to the further development of market economy, the competition mechanism, enterprise innovation is imminent. But with the new factors leading non-price competition model in the development process of the advantages, and is great significance and foreign clothing brand competition highlighted its competitive advantage, build on non-price mechanism of costume culture will bring upon the economy more profound economic significance, and will create powerful social benefits. Based on the existing competitive clothing industry research, then realize the importance and urgency of the construction of non-price competition pattern. According to the survey data and market analysis, and get the research and analysis of the competition of foreign clothing industry, think about the model of success in foreign clothing industry that guided by the non-price factors , note the non-price competition mechanism, the formulation process and factors in the process of how to avoid the risk. Finally, draw the non-price competition mechanism to improve the core competitiveness of the enterprise, and accelerate the development of the enterprise health long-term results. Key words： Price competition pattern Non-price competition pattern Core competitiveness Social benefits.  毕业设计（论文）原创性声明和使用授权说明 原创性声明 本人郑重承诺：所呈交的毕业设计（论文），是我个人在指导教师的指导下进行的研究工作及取得的成果。尽我所知，除文中特别