高尔夫对我国旅游产业发展的分析和对策.docVIP

本?科?学?生?毕?业?论文 ? ? ? 高尔夫对我国旅游产业发展的分析及对策 ? 中文内容摘要 20世纪90年代以后，我国高尔夫旅游才开始发展起来。如今，高尔夫旅游市场中存在的问题较多，这主要是因为我国高尔夫运动还没有成熟，可以说高尔夫旅游的命运与中国高尔夫运动的发展是息息相关的。我国在发展高尔夫的过程中确实存在较多问题。但这不是高尔夫本身的问题。作为一项体育运动，它既有利于提高国民素质和生活质量，满足人们越来越多样化的休闲娱乐的需要，又对我国社会经济及体育产业化进程起促进作用。因此，从政府、行业协会、媒体到企业应有责任正确地宣传和推广高尔夫运动，促使高尔夫旅游业的健康、有序的发展。 高尔夫旅游的发展，必须加强市场调查与分析，进行合理的市场细分，例如划分为高尔夫爱好者——铁杆球迷和高尔夫一般爱好者。在此基础上，针对性地开发产品，更好地满足消费者不同的需求。总之，随着我国经济的发展和社会文明程度的不断提高，中国的高尔夫运动及高尔夫旅游必定会迅速发展。 关键词：高尔夫；高尔夫旅游；分析；对策 Abstract In the 1990 of the 20th century, the golf tourism began to develop in China. Today, more golf travel problems in the market, this is mainly because my golf is not yet mature, says Golf Tourisms fate is closely linked with the development of golf in China. In the development of golf in China do have more problems. But this is not a problem with the golf. As a sport, which will help improve both the quality and the quality of life, and meet the needs of increasingly diverse leisure, socio-economic and sports industrialization in China play a catalytic role. Therefore, Governments, industry associations and the media to the enterprise should have the responsibility to properly publicize and promote Golf, promote the healthy and orderly development of golf tourism. Need to strengthen market research and analysis, market segmentation to be reasonable, such as for golf lovers-the hardcore fans and golf enthusiasts. On this basis, targeted product development to better meet consumer needs. In short, as Chinas economic development and social civilization continues to improve, Chinas rapid development of golf and golf tourism is bound to。 目录 ? 论文题目………………………………………………………………………………1 前言……………………………………………………………………………………1 1. 高尔夫运动在中国的发展……………………………………………………1 1.1高尔夫的起源…………………………………………………………………………1 1.2高尔夫在中国的发展……………………………………………………………………2 1.3高尔夫在中国的前景……………………………………………………………………2 2. 中国高尔夫旅游发展前景和优势………………………………………………2 2.1高尔夫旅游的………………………………………………………………2 2.2高尔夫旅游的特性和前景………………………………………………………