消费主义下的传媒与传媒中的消费主义——以合肥三家媒体为例.pdfVIP

The aim of this thesis is to ensure one point, that is, the development of consumerism cannot break away form the economic development, but not simply rely on economic conditions. As a lifestyle, consumerism requires that culture provides itself “legality in value concept”. Mass media is the boost motor of consumerism. On the one hand, it represents in the influence of the idea of consumerism on social life in the aspect of media content, on the other hand, it shows that our media pays close attention to “marketability” of the informaiton products. The audience has visited and surveyed the three medias separately, studying the influence of media consumerism on media in these four aspects such as the operation idea, the choice of content, incentive mechanism, the operation tactics, etc. The operation mechanisms of media in our country turn to being influenced by economic benefits from the past condition that is limited by the political logic of government totally in the planned economy times. Trade logic is entering into our media, forming market-oriented, public needs-satisfying traditional comsumerism. The basic viewpoints of chapter three “Hefei media operation mechanism under the influence of consumerism” is as follows: the operation idea of the mass media has already turned from professional doctrine of the news to the market idea, with the audience and profits as its central concept, and advertisement and audience become two key words in t\media development. The production process of news is influenced by market economy widely and media has to become a “salesman” and “server” just like other trade companies. The content choice of media mainly surrounds every aspect of social consumption life, particularly “the convenient carrier of inserted advertisement”, with advertiseme