【2017年整理】银基王朝年度传播策略规划案113P.ppt

银基王朝2013年度传播策略规划案;12个月，500个客户，10.5个亿 一场富豪圈层的整合传播近身战。;提案目录;1;;为了真正落实10.5亿的年度任务， 我们需要冷静地去考察外部市场形势， 也要深入挖掘银基王朝四期的内在价值体系， 这样就能发现问题，进而寻找到实效的解决之道。;2;【 经济上行 / 地产平行 】;十八大后效应 经济提振，信心回暖，购买力激活;地产市场调控依旧，政策维持紧缩态势;【 郑州城市豪宅元年 】;万科美景全面合作 深圳华强在三环拿地140亩 金地集团将建百万平米综合体“金地广场” 碧桂园、中海地产等品牌正筹备进驻郑州 绿城绿地恒大万达保利华润雅居乐万科金地 一线地产品牌系数入郑;总价300万↑区间 不仅面临环城别墅项目的群体性挤压 更要迎击城市豪宅竞品的贴面争夺;万达公馆 超越视觉承载极限的奢华压迫感;;农科路花园路“北富人区” 东临银泰百货顶级写字楼 住宅部分150米超高建筑 精装修均价1.6-1.8万/平 4500元/㎡标准精装交房 3000万投资建造售楼部 2.5万/㎡成本装修样板间 含五星级酒店+5A写字楼;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;不得不承认 在奢华这件事上万达确实够狠 而且事实上 定位于城市豪宅的各个项目 均具有分流我们客户的可能性;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client P