创意营销活动策划方案doc.doc

厦门理工学院Dreamcather团队 指导老师：邵其赶 2013年1月日目录 创意营销活动策划方案 I 【摘 要】 II 一、微博营销 - 1 - （一）进军微博前的准备 - 1 - （二）微博发布的频率 - 1 - （三）微博的内容 - 1 - （四）在增加粉丝数量上所做的努力 - 2 - （五）借助其他微博主的力量 - 3 - 二、QQ营销 - 3 - （一）前言及方案的目的 - 3 - （二）QQ营销环境分析 - 4 - 1、市场环境分析 - 4 - 2、QQ营销方式简介 - 4 - 3、竞争分析 - 5 - 4、消费者分析 - 6 - （三）QQ营销方案 - 6 - 1、营销目标和战略重点 - 6 - 三、线下营销 - 10 - （一）活动简介 - 10 - （二）活动执行方案 - 10 - 1、前期准备 - 10 - 2、宣传推广 - 11 - （三）活动开展 - 14 - 1、具体活动规则 - 14 - 参考文献 - 16 -  【摘 要】 我们是厦门理工学院“DC”小队，于2013年11月29日在我们校园进行“特步杯”线下活动。在活动开始之前，我们小组准备了将近一个月，这充分的准备时间为我们带来了良好的效果。 厦门理工学院 manufacturers of technical documents on the quality requirements applicable to this project. Construction quality inspection and evaluation standards issued by the national power company of the electric power construction standard for quality inspection and assessment of the 11 articles assessment inspection standards as well as other relevant regulations issued by the Ministry of electric power, the State power company executive. Does not verify in the specification within the evaluation criteria, implementation design, manufacturer or ... Or issue a new national standards and regulations, bidders shall comply with new norms and standards. If there are conflicts or is inconsistent, whichever is the higher standards. 3.3 3.3.1 project of responsibility, authority and communication organization and project managers, at all levels of responsibility and authority see section II of chapter III of the present tender site management organization and part of workforce planning. 3.3.2 according ISO 9001, GB/T 50430 and company quality distribution of the quality manual, combining the departments of projects, project quality function distribution allocation table on the following page of the projects quality functions shown below. 3.3.3 project with each Department interface, interface between the internal departments of the project by project managers at all levels and the quality regulations of the responsibilities and authorities of the Department. Cus