论我国品牌产品质量管理的法律完善.pdfVIP

内 容 摘 要 内 容 摘 要 当今中国产品遍布世界各地，然在全球制造业的生产链上，却处于中低端 的位置。“低价低质”成为中国品牌企业提升海外美誉度的“绊脚石”。再加上 国外技术贸易壁垒不断强化，发达国家为保护本国产业制定了苛刻的技术标准 和卫生标准，而我国品牌企业却无法进行有力的抵抗和反击，常常在国际竞争 中处于被动地位。反观国内，我国每年仍然发生着不少品牌产品质量问题和食 品安全事件，如三鹿毒奶粉事件，双汇的“瘦肉精”“沙门氏菌”事件、“酒鬼 塑化剂”等等，引起国内外广泛关注，严重损害“中国制造”在国际上的声誉。 国内外的严峻形势，促使我们必须加强自身品牌产品质量监督管理力度，培养 企业“以质取胜”的战略意识，做大做强民族品牌，增强品牌产品抵抗国际风 险的能力。 鉴此，本文立足中国国情，从法律视角对我国品牌产品质量管理方面的成 效和问题进行梳理，通过深入分析当前我国法律在品牌产品质量管理方面存在 的不足，借鉴美国、欧盟、日本等发达经济体的成熟管理经验和法律安排，从 品牌产品质量观培育、品牌产品生产销售、品牌产品危机处置三大方面提出完 善我国品牌产品质量管理的相关法律对策，以提升国内品牌产品整体质量水平 和国际形象，增强我国综合国力和国际竞争力，为使我国成为世界质量强国添 砖加瓦。 关 键 词： 品牌商标； 质量管理； 法律完善； I ABSTRACT ABSTRACT Currently, the products made in China are sold all over the world. However, we are still in the middle and low level on the product chain of the global manufacturing. “Cheap price with low quality” has become the “obstacle” for the brand enterprises of China to improve their reputation abroad. Besides, the foreign countries keep strengthening their technonical barriers to trade, and make harsh and strict technonical and heakth standards so as to protect their own industries while faced by the trade protection of the foreigh countries, the brand enterprises of China fail to organize forceful resistance or strike back, with the result that they are forced into a passive position. And just looking back to our domestic markets, there are still many problems like brand products quality and food safety occurred each year, for example, the incident of Sanlu poisonous powdered milk, clenbuterol and salmonella events of Shuanghui Group Company, and plasticizer of Jiuguijiu liquor etc., which have attracted extensive concern