北航《公共关系学》在线作业(国外英语资料).doc

北航《公共关系学》在线作业 Beihang public relations is one One, single topic (10 questions, 40 points). V The psychological quality of public relations practitioners does not include (C). A. confident psychology B. enthusiasm C. humble psychology D. open mind Full marks: 4 In the transmission of public relations information, group communication belongs to (C). Mass communication Media communication Organizational communication Interpersonal communication Full marks: 4 The first major part of the decision-making function of public relations is (B). A. discover problems and strengthen management B. Advice and advice C. Prevention of risk and crisis D. create benefits and seek development Full marks: 4 Ivy lee was the first person to bring public relations into the (A) orbit. A. professional B. a systematic C. programmed D. the scientific Full marks: 4 The public relations department that belongs to the office is characterized by (B). A. highlight the diplomatic function of public relations B. facilitate the direct command of the highest leader C. focuses on the communication function of public relations D. The promotion function of public relations Full marks: 4 (A) is not the work of the public relations business that promotes the work. A. design and promote galleries B. write news articles C. edit the promotional materials interview Full marks: 4 (B) it is not a major way of working in a public relations consulting company. A. short-term work B. study and identify goals C. a consulting job D. Long-term comprehensive work Full marks: 4 The construction type public relations mainly applies to the development of the organization (A). A) start-up time B. smooth development period C. incongruity D. Severe dissonance Full marks: 4 From a static perspective, public relations represent a (C). A. process B. the target C. state D. activities Full marks: 4 10. Public relations and advertising is part of the public relations activities, and belongs to the category of advertising, it combine