市场营销学----【若何理解自己的竞争敌手】(国外英语资料).doc

市场营销学----【如何了解自己的竞争对手】 Marketing -- [how to know your competitors] ???? ????? We said last time [how to develop a good marketing plan], which is an important part of knowing your competitors. Market competition first manifests in competition between industries. Industry scale, financial strength, the production level, technical strength, staff quality, sales ability, development strategy, specific products, sales mode , and so on, are directly affect the market demand conditions, affect their share in the market. Said I here by the way the competition of two forms: one is a new industry, new products to the old industry. Replace the old products. The second is that look almost irrelevant, between the horse and the wind industry, there are also hidden opponent, however it is competition in the market. I think an entrepreneur or store owner understanding of competitor should be in-depth and meticulous and comprehensive, if want to specifically include the following detailed several main points: ???? Knowing what a competitor is doing now is a basic fact of understanding. ???? 2, know competitors would also like to do next, what about their forthcoming when new product, what are the products are being developed, what are some of the product is being considered. ???? Understand the price of all the competitors products. ???? Understand the characteristics of a competitors product. ???? Understand what omissions, omissions, and weaknesses are in the products of your competitors. ???? Understand the sales of competitors products. ???? Understand the competitors market share and its growth rate. ???? Understand the sales situation, route and the number of dealers and their reasonableness. ???? 9, how competitors corporate and product visibility, reputation, laugh how consumers and customer image, is rising or gone from bad to worse every day. ???? 10, to understand competitors, what about the cost of advertising and sales proportion is probably a what kind of relationship