原创力文档- 1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
- 2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击 这里二次下载。
- 3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
查看更多
比亚迪F营销策划总模板doc
比亚迪F0策划方案
前言 ····························································· 1
比亚迪背景介绍 ··················································· 1
三、汽车市场分析 ···················································· 1
四、比亚迪F0 SWOT分析··············································· 2
4.1 优势 ··························································· 2
4.2 劣势 ··························································· 2
4.3 机会 ··························································· 2
4.4 威胁 ··························································· 2
4.5总观点···························································· 2
五、营销策略··························································· 2
5.1 比亚迪F0的市场地位 ·············································· 2
5.2 比亚迪F0的目标消费群体 ·········································· 3
5.3比亚迪F0的80消费群体选择标准······································ 3
六、策划目标设计······················································· 4
6.1活动目的 ·························································· 4
6.2活动对象 ·························································· 4
6.3活动主题 ·························································· 4
6.4活动形式 ·························································· 4
6.5活动时间 ·························································· 4
6.6活动地点 ·························································· 4
七、具体行动方案 ······················································ 4
7.1活动内容···························································· 4
7.2 活动细节···························································· 5
7.3活动举办方 ·························································· 5
7.4活动前期安排部署····················································· 5
7.5活动方案附表 ························································ 5
八、活动现场工作布置 ······················································7
附表···································································8
九、各项费用预算 ··························································8
附表················
文档评论（0）