Analysis of the Overseas Market of China’s Broiler Chicken.docVIP

Analysis of the Overseas Market of China’s Broiler Chicken 　　Abstract：Broiler chicken industry is one of the most developed industries of China’s livestock breeding with high systematization and dimension. In this industry， there are many large-scale enterprises and integrated companies， accounting for more than 50% market share. With the growing of feed and slaughtering enterprises and government supports， some large ones injected huge amounts of money into integrated construction. Key words：Broiler Chicken； Chinas Broiler Export 1. Analysis of the fluctuation of China’s broiler export From 1980 to 1997， Chinese exports of live chickens has been in a rising trend. The average annual growth rate is 5.39 percent and the export price was stable. However， from the beginning of 1998， because of the financial crisis in Southeast Asia， live chicken exports declined in 1999. It reached the highest point in history. After 2000， the live chicken exports continued to decline， especially in China. In 2003， “SARS” outbreak and avian flu occur in 2004， the export of live chickens has been even harder， coming to a standstill. In the 2008 the whole world encountered financial crisis and the live chicken exports reached a record low in 2009， and has caught in the trough since then. 2. Analysis of export competitiveness International market share of Chinese chicken is the chicken exports accounted for the proportion of world exports of similar products. From 2006 to 2010， the international market share of Chinese chicken remained at 1.55%， staying substantially an increasing trend . In 2010， it reached to a maximum of 1.93%. In 2010， Brazilian chicken international market share is 33.87%. Overall， the international market share of Chinas broiler chicken is still very low. Now the top five countries in export volume of chicken have been selected and compared. France has the most exports in the EU-27 exports， so France is choose as a representative of the European Un