从创建到变革企业文化全过程实操(五全文完)(国外英语资料).doc

从创建到变革企业文化全过程实操(五全文完)(国外英语资料) 5, external promotion of corporate culture The enterprise culture of external and internal promotion can not only promote the formation of strong pincers, and make the enterprise culture into the brand culture, to build a strong brand. CI design is not only the art and advertising design, but also must have a profound understanding of the business strategy and core values. The following is the general process of CI import CI program 1 、 start and confirm the CI plan The project concerning the introduction of CI has been approved and the implementation of the CI plan has been officially recognized by the company The companys CI related supervisors and other stakeholders do perform the confirmation work Enter into the basic contract with the agency entrusted by the company (outside staff) 2, CI Committee and so on Setting up the CI Committee 2. The head of the selection committee and the head of the Bureau 3, system inspection Take the CI Committee as the center to examine the expected results and current status of CI If necessary, the relevant units should be notified to participate in the discussion 4. Instruction sheet Please ask the internal key staff to write down the current situation of CI and the expectation of CI Take back the note form and analyze it before finishing it 5, system arrangement 8226; CI import policy confirmation and decision On the basis of system examination result and explanation table, the CI system is organized Make the promotion policy of CI plan clear If necessary, the Executive Committee may be set up to assist 6 、 on-the-spot investigation, business unit and circulation department Do implement the policy to the outside staff In order to let the outside staff understand the companys situation, they can arrange them to the companys business department and circulation department. Field trip 7, the companys internal messaging activities Arouse employees awareness of CI, conduct internal enlightenment educatio