厂商的借力杠杆--传统渠道vsKA卖场的平衡运控(国外英语资料).docVIP

厂商的借力杠杆--传统渠道vsKA卖场的平衡运控(国外英语资料) As everyone knows, in recent years with the gradual liberalization of the retail market, the original China with obvious characteristics of the traditional retail market pattern is to fast fission, produced extraordinary results. The whole retail market has shown the trend that foreign retail capital is pouring in, and international retail brands, or sole proprietorship or joint ventures, occupy the terminal market in different regions. KA stores are becoming more and more concentrated, and their strength is becoming stronger and stronger. The strength of sales and market guidance is becoming more and more obvious, the deepening impact on manufacturers and products to expand, various roles make production / manufacturing and supply chain dealers and other kinds of consumption in the upper and middle reaches of the KA store more and more attention to input and management. The market is merciless, the operator is realistic, in front of a huge gap between sales, brand management ability, the traditional channel originally thriving is also due to the loss of the source drive, have different ways or quickly or slowly gradually shrink and die. It is an indisputable fact that hypermarkets occupy more and more share of the retail market. There is a corresponding reason for the rise and fall of any kind of thing, and the prosperity and prosperity of KA stores are not out of thin air. We can sum up from the following aspects of KA stores for manufacturers and products of great significance; 1. KA stores are a platform for setting up manufacturers / products image and popularity. KA stores, with its large size, comfortable shopping environment, good service and rich goods, have gained more and more consumers recognition and acceptance. Some foreign stores such as Carrefour and Wal Mart and Metro on the ocean background and the family experience in retail terminal market and establish a high-end stores status and image, will enable consumers to