吉利汽车(国外英文资料).docVIP

吉利汽车(国外英文资料) Analysis of five force models of automobile industry -- -- geely automobile The model of the five-force analysis, proposed by Michael Porter in the early 1980s, has a far-reaching global impact on corporate strategy formulation. The analysis of competitive strategy can effectively analyze the competitive environment of the customer. Five: the suppliers bargaining power, buyers bargaining ability, potential competitors into ability, ability to substitute for replacement, now the competitive power of industry competitors. Analysis of the five force model of geely automobile (1) competitors in the industry Geelys main competitors are byd, chery, Shanghai gm and Toyota. 09 byd in the Chinese market share of 3.55%, cherys market share is 4.7%, Shanghai gms share of 8.3% in China, Toyotas market share is 8.6%. It is known that the main competitors in the domestic market are healthy at the lower end of the market and competitive products compete with geely. Toyota led the Chinese market. But Toyotas advantage is not obvious, and it is largely a competition in Chinas auto market. For geely, low-end markets main rival is chery and byd, chery for consumers in both quality and quality are to pretty sure, geely high end main competitor is Shanghai gm and Toyota. Both companies have a considerable brand advantage and a high quality image in the consumers mind, but the price is high. Geely, the Chinese independent brand after nearly 10 years of development, already have enough strength in the mid-range car market compete with joint venture brands, in the manufacturing process, technical level, as well as the appearance, interior design has a good performance. Since May 2007, geely has entered the strategic transition period, with the focus on price winning and technological leadership. From cost leadership to brand innovation, from the low price to win to leading technology, quality first, customer satisfaction, comprehensive leading, from ordinary people can afford