市场调查的伟大作用与意义(国外英文资料).docVIP

市场调查的伟大作用与意义(国外英文资料) Use the word great to locate the role of market research and meaning, it is in order to reveal its special features, from the essentially, this describes and depicts a little too much. Remember listening to the foreign enterprise leaders of the lecture, there is such a case: in foreign countries, the implementation of any one job, must be on the premise of the market survey. If the enterprise after fully, after a lot of market research, make a in line with the findings of marketing decisions, but unfortunately failed in practice, the enterprise leaders will shrug, thought he, unfortunately, then from back to find the methods to solve the problem. On the contrary, if not through market research, with experience, perception, judgment, etc to make marketing decision and implementation, regardless of success or failure, the man immediately can be filtered out. The shock that was given to me at the time was just a visceral emotion: the business practices of foreign companies were rigorous and disciplined. But there is no fundamental understanding of market research. Soon, I was in charge of drafting a report on the development of breast milk products for a health food company. I have demonstrated the market potential of this product in terms of less competitive products, strong brands and higher purchasing power. After the report was submitted, the boss was happy to approve it. Prior to the launch of the product, we also conducted relevant market research and confirmed our analysis and judgment in various aspects. In order to make the planning and marketing plan more targeted, we invite a group of enterprises to demonstrate the planning and marketing plan of the product. The plan gained broad agreement. After the meeting, a friend reminded me, pay attention to the number of people who consume, and I dont feel like I have enough people. When the marketing campaign began, the market soon went out. I was also flattered that I was accurate in the market.