经销商,寻找未来的支柱(国外英文资料).docVIP

经销商,寻找未来的支柱(国外英文资料) New product success rate lower, but more and more each year listed on the new product, such as face hao numerous new products, our dealers will spend for charming eyes? Are you lost in the pitfalls of new products? New product promotion can be an instant hit probability is almost zero, especially in liquor-making industry, not a year or two, even three or five years of suffering, it is hard to have a way. This is the root cause of the disappearance of the baijiu brand, which has come to market in the past two years. And that really stick to continuous great efforts to market the brand after through those tough years basically had fallen on his feet, as a new force inside the industry. With the reemergence of distributors in the domestic market, there has been a fundamental reversal of the attitude of many big dealerships to choose new products. And what kind of attitude do the small distributors of those who live on one side should hold in choosing a new product? What kind of market is your market? What role do you want to play in this market? Do you want to be a boss or just want to get a foothold? Do you want to be a leader in an industry, or do you want to be a risk-takers, and occasionally pick up a small product to make up for your profit? Clarify your positioning and development ideas and you will consciously choose the new products you really need. I have a client, in the late 90 s with quickly once the best-selling a liquor brand made the first bucket of gold in life, had hoped to take the brand as their cash cow for this lifetime, but the brands other markets like the dou guided the doldrums, finally with the brand in the disappearance of whole on the market, the customer also ended her dream of gold. Later developing, more and more took over by the customer brand, reputation is becoming more and more big, also tried to own customized branding, but no previous glory. In the analysis of its products, the customer is a brand all two, thre