运营商渠道管理的方向与策略(国外英文资料).docVIP

运营商渠道管理的方向与策略(国外英文资料) It is a common thing in the market to sing and buy cold and cold. Only brands, advertising campaigns, and no channel construction tend to lead to this kind of top-heavy phenomenon. Better goods, no access to consumers. From 2000 to 2003, the world famous master of integrated marketing Dr Schultz came to China several times, in hangzhou, Shanghai, shenzhen, Beijing and other places, a speech he gave us the deep thinking and incisive summary for marketing. When it comes to product differentiation, he points out that in the era of homogeneity, there are only two ways for companies to differentiate themselves: brands and channels. The carriers basic channel model Marketing is all about research what to sell and how to sell. The answer to the question, whether its selling itself or selling it to others, has spawned two basic channel models -- direct selling and selling. Dells direct sales model, its success in the modern society of mass demand, flexible and efficient way of information transmission and the mature development of the industrial chain each link of the premise. Before dell, there were a lot of people who had thought of a similar way of selling, but they all came from the real world. Traditional telecommunication enterprise operation mode, channel aspect is give priority to in order to sell, and the resulting a series of very strict specifications, standards, processes, and the rules of the system, such as the rules and institutions also constructs a threshold, the external force is difficult to step in to the channels of communication enterprises. The reform of the communications field has completely upended the above model, and in todays market we can see all kinds of communication products agents and retailers. Especially in mobile communications, the interlocking pattern has gradually become dominant in some areas. Especially the diversification of market main body in into each other in the field of traditional process, because of t