品牌药品营销中市场货量的科学化管理（国外英文资料）.doc

品牌药品营销中市场货量的科学化管理（国外英文资料） The scientific management of the quantity of market goods in brand drug marketing High-speed economic development, the production capacity continue to improve, the influence of international trade protectionism, the situation of the shifted frequency, caused the domestic market competition is fierce, the competition of product manufacturers competition, competition in allocating wholesalers and retailers, affects mutually, restricts mutually, the interests of the desperate farce, is often endanger brand of long-term development, the part of the domestic brands in the interests of all parties desperate farce faded, until it disappeared. Pharmaceutical products, pharmaceutical manufacturers caused by excess production capacity, the homogeneity of the spread of drug production and business units of selling tickets behavior disrupted the market order, drugstore chain profit selling trample on public health and so on various aspects have restricted the healthy and orderly development of the pharmaceutical industry, the quality of the brand drug in this series also hammered in the process of marketization of medical, many brand drug deformity due to channel and terminal market prices of the competition, become brand products, the price of the garbage, terminal market because there was no profit, cause the brand drug in a wide variety of pharmacy is more and more difficult to a place. From the current pharmaceutical products terminal market structure, the imitation brand packaging of drugs, health care products, food emerge in endlessly, many products to flow from the dark workshop to the pharmacy to sell to consumers, where local protectionism, and the relevant government departments of inaction, such products seriously endanger consumers physical and mental health, and the image of the brand products in consumer onslaught by replicas, the brand product sales fell sharply, in the production of high quality high investment cost, difficult to susta