经济与管理学院电子商务专业（英语班）本科教学计划详解.docVIP

经济与管理学院电子商务专业（英语班）留学生 本科教学计划 Cultivation Plan for Non-Normal Undergraduate4-year E-Commerce (International Class) Program in School of Economics and Management 培养目标和基本规格 （一）培养目标 本专业培养具备现代管理和信息经济理念、掌握信息技术和电子商务服务综合技能、具有扎实的专业基础和良好的知识结构，具备一定的互联网创新创业素质，能从事网络环境下商务运营、专业管理和技术服务的国际型、复合型、应用型、创业型专业人才。 本专业分设两个方向，其培养目标分别如下： 1. 跨境电子商务方向。培养“懂外贸、精网络、敢创新、能创业”的复合型网络贸易人才。所具备的能力包括良好的跨文化沟通和交流能力、海外消费者行为分析和市场调查能力、海外网络营销和推广能力、物流和供应链管理能力、跨境电子商务的策划和组织能力、电子商务运营数据的分析和优化能力。同时还需要理解国际支付、国际物流、国际贸易常识，熟悉相关法律法规。 2. 互联网产品经理方向。培养既懂市场运营、又懂互联网产品设计和计算机技术的复合型人才。所具备的能力包括市场调查和分析能力、商业模式的设计能力、互联网产品的开发和推广能力、电子商务项目策划与运作能力以及良好的沟通能力，具备互联网环境下创新创业的综合素质。 Training Objectives and Basic Specifications 1. Objective This major aims to train students to possess the modern management and information economy concept, to master the information technology and the comprehensive service skills of E-Commerce as well as the solid professional foundation and quality knowledge structure. Graduates of the courses are to develop a certain Internet entrepreneurial and innovation quality, and be able to skillfully deal with the issues related to the business operation, professional management and technical service of international under the network environment, who will be characterized as the international, interdisciplinary, applied and entrepreneurial talents. This major sets up two?professional directions with the training objectives as follows: 1). Cross-border E-Commerce Direction This major aims to cultivate?the compound talents?with understanding the essence of foreign trade, being proficient in network, daring to challenge?innovation and entrepreneurship. After graduation, the students possess the good capability of cross-cultural communication, overseas consumer behavior analysis and market survey, logistics and supply chain management, planning and organization of cross-border E-Commerce as well as analysis and optimization of E-Commerce operation data. At the same time, they also need to understand the basic knowledge of int