国际商务 查尔斯W L 希尔 第七版 原版官方PPTChap001.pptVIP

* * * * * The correct answer is c. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-* Question 2: Which of the following is not an example of a global institution? a) the Federal Reserve b) the International Monetary Fund c) the World Bank d) the World Trade Organization If you picked A, you’re correct! * The two macro factors underlie the trend towards greater globalization: First, the decline in the barriers to free flow of goods, services, and capital Second, technological change in communications, information processing, and transportation technologies. * International trade occurs when a firm exports goods or services to consumers in another country. Foreign direct investment (FDI) occurs when a firm invests resources in business activities outside its home country. After World War II, advanced industrial nations of the West committed themselves to removing barriers to the free flow of goods, services, and capital between nations. * * * The lowering of trade barriers made globalization of markets and production a theoretical possibility, technological change made it a tangible reality. Microprocessors and Telecommunications: Major advances in communications and information processing have lowered the cost of global communication and therefore the cost of coordinating and controlling a global organization. The Internet and the World Wide Web: Web-based transactions have grown from virtually zero in 1994 to nearly $7 trillion in 2004. Transportation Technology: the most important developments are probably development of commercial jet aircraft and super freighters and the introduction of containerization, which greatly simplifies trans-shipment from one mode of transport to another. Improvements in transportation technology have enabled firms to better respond to international customer demands. Managers today operate in an environment that offers more opportunities, but is also more complex and competitive than t