【2017年整理】(POP与)书写笔画简单教程.ppt

POP书写 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 分组时间！ 选出小组长 设计小组logo和名称 确定小组口号 最终评奖以小组为单位 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. POP简单知识 POP的起源 POP—— 　卖点广告 (point of purchase )形式有户外招牌，展板，橱窗海报，店内台牌，价目表，吊旗，甚至是立体卡通模型等 ， POP的制作形式有彩色打印，印刷，手绘等方式 。 手绘POP形式多样灵活，创作丰富，费用低廉。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 书写POP的工具 麦克笔(6.12.20.30mm) 彩色笔 粉笔 蜡笔 涂改液 剪刀 荧光纸 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. POP书写原则（文字） 运笔的基础就是“米”字八方向 ，字的描边遵循　右下左上原则 一定要做到横平,竖直；运笔要稳,力道均匀,写出的线条才匀称、丰满、笔直；斜划也是如此 运笔时笔杆朝着笔划前进的方向，笔杆和纸张成倾斜60º角 运笔不要施太大力，以免拖不动，墨水会晕开来 模仿练习 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 握笔练习 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 交叉练习 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 斜笔练习 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 握笔练习 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. POP书写原则（1） 掌握字体的方正，笔画为直线条（即笔头多宽写出来的笔迹也就有多宽） Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 重心下移 见“口”放大 把字写成“梯形” 字在方格内扩充 如第一笔是横，则向右下倾斜书写，如有两笔或三笔是横，相对把下面的横拉直或者反方向倾斜 POP书写原则（2） Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 左右结构字体---相对把部首放小 左中右结构字体--- 中间稍大，左右稍小 上下结构字体--- 上下比例形成三七或者二八 半包围结构字体--- 包围部分放小，不全封闭 POP书写原则（3） Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyr