新编剑桥商务英Unit_4.pptVIP

Module 4;Vocabulary;Types of Advertising;厌让愿甘刀巴拂秉糙锻寻癌是姬习火靡皱分丫氟解急淆吻沁警赤艘绦窄庶新编剑桥商务英Unit_4新编剑桥商务英Unit_4;Types of Advertising;Vocabulary: Types of advertising;Work in pairs. Think of one more advantage or disadvantage for each type of advertising in exercise 2. Think about issues such as:;Think about it What makes a good ad?;Listening: Advertising on the web;2. Listen again and choose the best ending A, B or C for each sentence 1 – 5.;Listening script; My second rule is that it’s a good idea to spend some useful time and effort on getting your links on other sites. This is an excellent, though very time-consuming way to increase visitors. You can do this by sharing links with other companies, so they have a link on your site and you put one on theirs. Or perhaps through a site review which recommends your products. Also remember that the more links you have elsewhere, the more likely people are to find you through a search engine. My third tip is never to pay for advertising on the web. I think that unless you have a very good reason, it’s a waste of money. With so many ways to get free advertising, I’ve found very little reason to pay for things like banners to promote my site. So those are my three starting points for anyone thinking of web advertising. Before we finish don’t forget that a memorable domain name that people can easily type will help. Email campaigns can work and are an easy way to get traffic to the site though it doesn’t last long. What might be better is to have a monthly newsletter, which people sign up for. I’ve found this to be very effective and more positive than sending spam. Then there are contests with prizes or anything free – maybe some software or cool graphics.;Listening script;Speaking: A short presentation;Possible points;Student A; When planning advertising campaign, the first thing to consider is the age and gender of the target customer. Only when you know the age and gender of the target customer can yo