【2017年整理】商务与英语写作Unit1.docVIP

课程名称 English Writing (2) 课序 Chapter 8 授课对象 英语专业12级本科 授课时间 第8周（2 periods） 章节标题 Chapter 8 Business Proposals Business Plans 目的 与要求 Help the students learn and explain the basics of business proposal writing; 2. Enable the students understand and explain some generic formats in proposal; 3. Let the students have a general understanding of the elements of a business plan; 4. Enable the students to identify and explain business plan deployment and controlling. 重点 与难点 Emphases and difficulties: Winning elements of a business proposal. Detailed form for proposal writing. Elements of a business plan 教学 办法 1. The task-based approach 2. The product approach 3. The process approach 4. The example approach 教学过 程组织 1.导入 Overview of This Chapter. 2.讲授提要 Introduction to business writing Introduction to Business Proposals Sample Analysis 1 Introduction to Business Plans Sample Analysis 2 课程小结 After learning this chapter, we get to know the process of effective writing of business proposals and business plans, and master the types and structures of them. And the differences between these two were also indentified. 4.作业（思考）布置 1. Finish exercises II and IV on page 145 146. 2. Preview Chapter 9 Annual Reports 板书设计 Chapter 8 Business Proposals Business Plans Structures differences 推荐阅读文献（网站） / /group/ccr/blog/2009/03/international_business_communi.html 教学后记 撰写： 审核： 检查： Teaching Contents: Period 12 Step 1 Lead-in Overview of This Chapter Business proposals and business plans are repots that allow the audience to evaluate ideas for something new. Business proposals are often written to fill a need within or outside a business organization, while business plans primarily for bankers or potential financial supporters for a new business. Step 2 Introduction to Business Proposals Basics of Business Proposal Writing The definition of a business proposal