【2017年整理】商务与英语口译11.ppt

第十一章 旅游与文化 Chapter 11 Travel and Culture Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 第三章 旅游与文化 （Ceremonial Speech） Culture has always been the symble of national spirit. It is the source of national power and creativity, representing the image of the entire nation. Today, driven by the globalization process and technological advancement, culture has become an industry and brings economic benefits to a nation. Cross-border production and distribution of cultural products being a reality, cultural trade has become an important aspect of international trade. A large share of economic profits in cultural industry is realized by way of tourism. Travel provides foreign visitors convieniant access to Chinese cultural products and a better understanding of Chinese culture and history. Requirments: In this process of tourism and cultural trade development, an interpreter performs the dispensable function of a spokesperson. The depth, variety and beauty of Chinese culture all count on you to be shared with foreign friends. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Vocabulary Work sumptuous food fairs 丰盛的美食节 market-savvy 了解市场 leading-edge museums 顶级博物馆 a tremendouse depth and variety 巨大的内涵和多样性 specialty shopping 专业商品购物 a continuum of products 不断发展的旅游产业 aboriginal tourism 原住民旅游 resource-based industries 资源产品商业 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Vocabulary Work 文化经济 cultural economy 市场主体 market participants 复合增长率 compound growth rate 信息发布平台 authoritative platform 品牌策略 branding strategy 经济增长的驱动力 driving force of the economy growth 品牌文化产品 branding cultural products 实质性的增长 substantially growth Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Sight Interpretatio