【2017年整理】商务与英语课件05.pptVIP

Chapter ⅤInternational Marking;content;Key terms concept;;Section Ⅰintroduction;Globalization;※Marketing ;“超级女声”的营销妙招 ;What is International Marketing? ;The Process;※ Promoting policy;※ Sales promotion（营业推广）;※ Advertising ;Section Ⅱ international marketing segmentation, targeting and positioning;※ Market segmentation is the process of subdividing a market into distinct subsets of customers that behave in the same way or have similar needs.;Segmentation ;1 global targeting;※2 Choice of competitive strategy;Cost leadership; 好生活，宜家有办法;3 positioning;Section Ⅲ international marketing research;※ A Medical Treatment Research before class ;1 make a research plan to collect information;※ 2 Conducting primary research;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;3 the advantages and objectives of online marketing research;;4 the international marketing information system (IMIS);5 the areas of international marketing research;Section Ⅳ international product strategies;1 considerations of product strategy; ;※ 2 services as a product;Section Ⅴ international pricing strategy;1 international pricing objectives;1.1 market skimming;1.2 target return objective;1.3 penetration pricing;1.4 market share objective;1.5 status QUO pricing objective;※ 2 pricing and promotion options;Section Ⅵ international distribution channels;preface;※ 1 determining number of marketing intermediaries;※ 2 distribution mix;3 international distribution channels;section Ⅶ logistics and physical distribution;※ 1 international logistics;Two major phases in the movement of materials;;2 physical distribution; five elements of physical distribution;※ 3 major transportation modes;3.1 railroads---- the nation’s leading transporter;;A double-stack can carry two containers stacked on top of another Double train capacity Slash costs Halve the crew-labor cost per container;3.2 motor carriers—flexible and growing;3.3 water carriers—slow but inexpen